Google Ads Management
Show up at the exact moment South African customers search for what you sell — and pay only when they click. Managed by people who treat your ad budget like their own.
What Is Google Ads Management?
Google Ads is the paid advertising platform that places your business at the top of Google search results — above the organic listings — whenever someone searches for a product or service like yours. You choose the keywords, the budget and the location, and you only pay when someone clicks through to your website.
Google Ads Management means we plan, build, run and optimise those campaigns for you: researching the keywords that bring buyers (not browsers), writing the ads, tracking every enquiry and call, and continually cutting wasted spend. Unlike SEO, which builds rankings over months, Google Ads can start sending qualified traffic within days.
Your ad budget is paid directly to Google from your own account, with no mark-up. Our R5,000 monthly fee covers the management.
How It Works
Audit & Strategy
We learn your offer, customers, service area and competitors, then agree on goals, a realistic ad budget and the keywords worth bidding on.
Campaign Build
We set up your Google Ads account, keyword groups, ad copy, extensions and location targeting — structured so every rand is directed at buyer intent.
Conversion Tracking
Form submissions, calls and WhatsApp clicks are tracked from day one, so you can see exactly which keywords and ads produce real enquiries.
Launch & Optimise
Once live, we refine bids, add negative keywords to block wasted clicks, and A/B test ad copy to lower your cost per lead.
Reporting & Scaling
You receive clear monthly reports in plain English. When a campaign is profitable, we recommend how to scale it — and when it isn't, we say so.
Frequently Asked Questions
How much does Google Ads management cost?
CodeFortress Google Ads management costs R5,000 per month, month-to-month with no long-term contract. This is our management fee only. Your advertising budget is separate and is paid directly to Google, so you always see exactly where your money goes.
How much should I spend on Google Ads each month?
It depends on your industry, location and how competitive your keywords are. Because the budget is yours to control, we recommend a realistic starting figure on your free strategy call, and you can increase, decrease or pause it at any time.
How quickly will Google Ads bring in leads?
Unlike SEO, Google Ads can start sending traffic within days of launch. Most campaigns need the first few weeks to gather data, after which we refine keywords, bids and ad copy to lower your cost per lead.
What's the difference between Google Ads and SEO?
Google Ads places paid listings at the top of search results and delivers traffic quickly, but only while you keep paying per click. SEO earns organic rankings over 3-6 months and keeps delivering traffic without a cost per click. Many CodeFortress clients run both: Google Ads for immediate leads while SEO builds long-term visibility.
Do I pay Google or CodeFortress for my ad spend?
You pay Google directly from your own Google Ads account. CodeFortress never marks up your ad spend, and you keep full ownership of your account, data and campaigns even if you stop working with us.
Does CodeFortress guarantee Google Ads results?
No honest agency can guarantee a specific number of leads or sales, since results depend on your market, budget, offer and website. We focus on proven fundamentals — tight keyword targeting, conversion tracking and continuous optimisation — and report transparently every month.
Do I need a website or landing page to run Google Ads?
Yes. Google Ads sends people to a page on your site, and that page needs to convert visitors into enquiries. If you don't have one, CodeFortress can build a conversion-focused landing page from R3,800.
Ready to get found on Google today?
Tell us a bit about your project and we'll be in touch within 24 hours.